The camera circles the subject in an arc, adding depth and a "main character" feel. The background turns too. This is different from a turntable, where the subject itself spins on a platform.
360° product intros, a character's moment of resolve, ending hero shots.
Official preset available — Higgsfield 'Arc Left/Right', '360 Orbit' and 'Lazy Susan', Luma 'Orbit left/right', Veo 'Arc shot'
Slow 180-degree arc around a white running sneaker on a round concrete pedestal, the subject stays centered, soft reflections, seamless gray studio backdrop, 50mm lens, clean softbox light with a rim highlight, premium product-ad mood, 6-second shot.
slow 180-degree arc around the sneaker on a pedestal, subject stays centered