Kinetic Typography

Kinetic typography

Watch as an animation →

In plain words

Text moves to the rhythm, so the message gets across even without sound.

When to use it

Key phrases, prices, and benefits; for viewers watching on mute.

Example videos

Stephen Fry Kinetic Typography - Language — Real: A classic piece where the text moves with the rhythm of the narration to carry the meaning.
How to Animate Text & Graphics to Music (Kinetic Typography Adobe Premiere Pro CC 2017 Tutorial) — Explainer: Follow along to learn how to animate text and graphics to music.
How to Make Kinetic Typography with AI | No After Effects! — AI: Start by watching the finished result of kinetic typography made with AI.

In AI video, like this

Don't ask the AI to draw text. Leave room for the text in the start frame, then overlay per-frame PNGs made with Pillow, or make it in After Effects. ffmpeg's drawtext is a filter that only exists if ffmpeg was built with libfreetype, so your installed ffmpeg may not have it (check with ffmpeg -filters).

One-click prompt

Make a one-word title drop in and settle in the center at second 1, using a transparent PNG you designed yourself (never let the AI draw the letters): ffmpeg -i in.mp4 -i word.png -filter_complex "[0:v][1:v]overlay=x=(W-w)/2:y='(H-h)/2-max(0,1-(t-1)*4)*300':enable='gte(t,1)'" -c:a copy out.mp4. Time the landing to a hit sound.

See it in real films and ads

Stephen Fry Kinetic Typography — Language

AI-made examples

Fotor — How to Make Kinetic Typography with AI

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