Open loop → Payoff
Watch as an animation →Pose a question or an unfinished situation at the start and give the answer at the end, so viewers watch to the end.
An opening like "What's inside this box?", or a problem → solution structure.
Design it in edit order, not generation order. Hide the cut that is the answer (the product, the benefit) until the end, and put only clue cuts (the box, the reactions) up front.
Three-shot sequence: Shot 1, a girl holds a mysterious wrapped box and shakes it near her ear, smiling, 2 seconds; Shot 2, a boy whispers "don't open it yet" with a worried look, 2 seconds; Shot 3, the payoff, the box opens and a fluffy white kitten pops out, joyful music, 3 seconds. Hide the contents until Shot 3.
Ben Amos — How to Increase Your Video Watch Time Using Open Loops
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