Punch-in / Digital Zoom

In plain words

Digitally zoom in on the same clip to mark an emphasis point or a punchline.

When to use it

A key word in the dialogue, a product detail, or when you want more cuts.

Example videos

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In AI video, like this

Only go up to 110–120%, like crop=iw/1.15:ih/1.15,scale=1080:1920. If you need more, upscale first or generate a closer cut. Making two cuts from one clip lowers your generation cost.

One-click prompt

Punch in on the punchline: keep the first 2 seconds as they are, then zoom the rest to 115 percent with a center crop: ffmpeg -ss 2 -i in.mp4 -vf "crop=iw/1.15:ih/1.15,scale=1080:1920" out.mp4, then join the two parts. Never go beyond 120 percent on 1080p footage or the picture turns soft.

See it in real films and ads

Molin Guides — How To Make PUNCH IN Zoom Effect In DaVinci Resolve

AI-made examples

Market U — How to Edit One Static Shot Into a Multi-Cam Video (Seedance 2.0)

Recommended for scenes like these

Techniques that pair well